This week's collection is full of minimal logos. Companies only using their name to create their branding. Some of these are well known and some I've just stumbled across while browsing for other things online. These are some of my favourites.
Seen any that you love? Pop a link in the comments.
Penny's, Nick Brue
This coffee shop logotype is the inspiration for this post. I love the clever ligature; the Y connecting with the apostrophe. Nick Brue has a great collection of simple and eye-catching pieces. I doubt this is the last time his work will show up on this blog.
V&A Museum, Alan Fletcher
The work of Alan Fletcher has been inspiration for designers for many years and will be for years to come. His logo for the Victoria and Albert Museum is classic, simple and elegant.
Coca-Cola, Frank Mason Robinson
You can't talk about typographic logos without mentioning this timeless piece. Designed in the late 1800s with minimal changes over the last 130 years, the Coke logo is one of the most recognisable logos in the world. The font used is a stylised version of Spencerian script, a popular font used in the time of its creation.
The Path, Made Agency
I tripped over this little guy on Pinterest (you can follow my Pinterest here if you're keen). Created by Sydney design group Made for The Path investment group, this beauty is clean and versatile. If you want to see some real slick pieces of design, jump on to the Made Agency website, it's a real treat.
This, to me, is the Coca-Cola logo of today. Italio may or may not reach our shores or each and every country of the world the way that Coke has but this simple, modern typeface is not only neat and legible but it still has a lot of character and could very well stay with its company for life.